Top
WebsiteCool2BeRealDotCom
"Cool 2 Be Real Dot Com", or http://www.cool-2b-real.com/ is a website that proclaims:
"
Cool-2B-Real is about real girls? like you! Whether you're in school, playing sports? or just having fun, strive to be the best you can be?! Real girls are "keepin' it real?" by building strong bodies? and strong minds?... and they're feeling great about themselves!"
What is this site really about?
The site is sponsored by
Cattlemen's Beef Board?,
National Cattlemen's Beef Association? and
Circle One Network.
1.
We know what the first two organizations are all about
[Beef?], but the third?
If we look at their website, etc...
2, we can see that they are a company that does
marketing to kids?. They have a
responsible marketing program? that supposedly "
[protects] the privacy and personal information? of children online? and [draws] a line between the advertising and editorial content of Web sites?."
2
Looking at the
Cool 2 Be Real? website, the problem is that the entire site is based on
beef products?. Now I'm not a
vegetarian?, and like a good
burger? every once in a while, but the site is all about how girls can "
keep it real?" by eating beef.
On the "Smart Snacking" page
3, there are a number of (surprise!) beef-laden recipies. One girl proclaims "
I have the food pyramid? on my fridge". I'm not sure about it, but isn't the
food pyramid? out of style with
nutritionists these days? It was heavily influenced by lobbying from the
dairy farmers?, etc... and as a result does not accurately represent current scientific views on maintaining a
balanced diet?.
Their poll on the same page covers "
What type of beef do you most like to eat with your friends? ". Cool 2 Be Real ? More like Cool 2 Eat Beef !
Website
References
RobinsonTryon - 09 Mar 2003